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Research report from Gartner:
Use Business Models to Guide
Digital Business Transformation

Is your company engaged in digital business transformation? Are you sure? Many business leaders believe they are, when they’re actually focused on digital business optimization rather than transformation.

What’s the difference?

“Digital business transformation pursues net-new, digitally enabled products and
services and/or new business models that are made financially viable and technically
possible by digital technologies and approaches such as platform businesses.”

In other words, transformation produces something completely new — products, services, business models or some combination of these.

Optimization, on the other hand, is an attempt to modify or retrofit existing products, services or business models to capitalize on digital technologies.

If you’re truly committed to transformation, consider using business modeling to help plan your digital transformation initiatives and build a complete picture of the elements needed for them.

Business model transformation is about doing new things in new ways that create net-new value for customers and stakeholders. It can help define — and mitigate risks of — your digital business transformation.

Read more about how and why these two kinds of transformation go hand-in-hand in this research report by Gartner.

Gartner Use Business Models to Guide Digital Business Transformation, Chet Geschickter, Kristin R. Moyer, Patrick Meehan, Jorge Lopez, 30 January 2018.

Get the report