For the last several years the cloud has been hyped up as the ‘next big thing for IT’. It’s been inescapable, like flares in the 70s, or breathy non-sequiturs in perfume ads. You’ve no doubt read, seen, or been told about cloud adoption, cloud fears, cloud advantages, and every other conceivable thing there is to do with the cloud.

Here’s the kicker—all this talk of cloud is probably not going to stop anytime soon. You probably realize by now that it’s not a passing fad. In fact, it’s quite the opposite.

Let’s talk numbers

The Cloud Industry Forum tells us that 84% of organizations are now using cloud technology—a statistic that has steadily increased from just 48% in 2010. What’s more, a full 70% of those using the cloud expect their adoption to increase over the next year, and 12% of those who haven’t drunk the Kool-Aid expect to see cloud adoption within the next 12 months.

“Why?” you ask. Well, a massive 94% of these organizations have experienced tangible benefits from their cloud services, including more flexible access to technology and lower costs. Another 84% say they’ve experienced intangible benefits of some kind, such as improved customer service, better collaboration, and enhanced customer engagement.

Communications in the cloud

A lot of this may be old news to you. You get it, ‘the cloud is great’. What’s really interesting though, is how people are starting to use the cloud for more and more things as its adoption spreads. A typical business utilizes hundreds of different cloud-based services. There’s a special prize for anyone who can name them all.

One of the fastest growing examples of these new uses is the role the cloud now plays in business communications. The Huffington Post listed Cloud Communication Services as one of the Top 10 Business Trends in 2015. Here’s what it had to say:

“As businesses seek to compete more effectively, integrate their workforce and improve client satisfaction, cloud communications technologies have become an effective enabler of this objective. […] Cost savings are the primary driver here though, and industry authority WhichVoIP states that these savings can easily be upwards of 50% and beyond. Strong growth and adoption by businesses of all sizes is expected to continue.”

These are just the very top-level benefits, so let’s take a look in a little more detail at what can be gained.

Lower costs and greater simplicity

The cost and complexity of deploying, maintaining and managing an in-house PBX system can be a real burden, and there’s plenty of other more valuable tasks your IT teams could be breaking their backs over.

By switching to the cloud you ensure there’s no more spinning plates—a fixed, predictable monthly price provides you with a single number, complete set-up and implementation, full customer support, and unlimited calls and texts.

This means your IT teams can now dedicate their time to adding real value to your business—or go on holiday without the risk of everything falling apart.   

Better productivity and collaboration

With a single business number you can take your office on the road, making or receiving calls from your landline, mobile device, or laptop, and switching seamlessly between the three whenever you need to.

You can also easily set up three-way calling, share information, forward voicemails, integrate with productivity apps, explore the space time continuum, and gain instant access to the details you need to put everyone on the same page. Amazingly only one of these things is an exaggeration.

Seamless scalability and simplified upgrades

As with all cloud deployments, simplicity is a major pull for cloud-based communications.

Cloud-based communications enable you to consolidate your communications vendors, easily scale to meet demand, and add new users at a moment’s notice. You’ll also benefit from continuous, automatic updates that mean you always have the most cutting edge systems without having to lift a finger. 

So, what now?

Essentially, with your communications in the cloud you can work wherever, call with confidence, and collaborate with ease—all for a simple, predictable monthly cost and the guarantee of no infrastructure headaches.

Sound good? Now that your appetite’s been whet, see how you could apply the benefits of the cloud to your own phone systems with our Dialpad mini-guides series.