Today, the simple fact is that business gets done on mobile phones. There are many good reasons for businesses to consider letting employees use their own smartphones for both business and personal use.
For example, employees already know and like their own phones and they wouldn’t have to juggle two devices, theirs and one provided by the company for business use. And for the company, the cost savings and productivity gains of the well-established “bring-your-own-device” movement have been documented over and over again.
But there are challenges. For instance:
- Lost Business. If customers or clients only know an employee’s personal number, and that employee leaves the company, the business owner may lose that customer because they may not know any other way to reach your company.
- Poor Customer Experience. Using an employee’s phone for business means using the employee’s personal phone number, which doesn’t present a professional image. And if an employee leaves the company, customers will have a hard time reaching your company to get the goods or services they need.
- Lack of professionalism. If using the employees’ personal mobile number for work, employees will receive calls not knowing if they are business related or personal.
That could lead to a lack of professionalism in the call handling that gives a poor customer experience and hurts the company’s image. Employees don’t want business calls intruding on their personal time, either.
- Company data mixed with personal.Using only the employee’s phone number, business data can end up getting mixed in with personal data, which creates a risk of either losing business and customer information or a simple mistake that leads to a poor communication experience with a customer.
- Compliance issues. If the employee phone doesn’t have the right features or the right safeguards, there may be compliance issues for companies working in certain regulated industries, where contacts with customers or clients or patients need to be tracked or recorded.
- Lack of visibility.Using the employee phone number without a separate business line, prohibits company visibility into the business calls its employees are making and receiving, and loses any real measure of control over a significant part of the business.
What businesses want
What companies want in this environment is to enjoy the benefits of employees using their own phones for work while at the same time retaining the security and control that they would have if employees used company-owned mobile phones. Likewise, employees want the convenience of a single phone, one they are comfortable using, and one that allows them to separate business and personal calls.
Sprint MultiLine offers all that and more. It is an easy-to-use enterprise-grade app for smartphones that adds a full-featured business line on the employee’s personal phone, keeping business contacts and calls separate. It allows employees to carry a single phone – their own – for business and personal use. And it enables companies to more easily implement and use employee-owned devices for work, offering cost savings for the company and full control, via a web-based portal, over the business number side of the phone.
For employees, the separation of the two numbers is a benefit, allowing them to maintain their privacy and leave the office behind on evenings and weekends, even though they may be carrying the business tool with them at all times.
The Sprint MultiLine app is easy to set up and in addition to adding a separate line for business calls and texts, it offers separate voicemail, separate contacts, and business features such as call transfer and “do not disturb” functionality. The solution also enables call recording and text logging, as well as text opt-in and redaction, to help businesses comply with industry regulations or company policies. The MultiLine app works on any smartphone, so employees can use the smartphone and carrier of their choice.
Two companies’ experiences
A Colorado-based home health agency needed a more efficient way to manage patient communication. The growing company faced multiple issues related to field staff and practitioners using their personal cell phones to contact patients. This created patient-care issues and compliance challenges, which were resolved with MultiLine. With the MultiLine app, staff now have a full-featured work phone with a business line tied to the company that operates on any mobile device or through any carrier. This allows staff to stay connected to patients using the business line and number and assures the company can record business calls and text messages as required for regulatory compliance. And employees can continue to receive personal calls on the same device through their personal mobile number.
Similar benefits were gained by a Maryland home furnishings company that was struggling to distinguish business from personal communications as employees were using their personal mobile number to communicate with clients. Business calls were coming in at all hours and it was affecting the employees’ morale. The company opted for an app-based approach with MultiLine, allowing them to set business hours for their business number and helping restore employees’ work-life balance.
A winning business strategy
Using employee phones for business can be a win-win for both the business and its employees if done right. Putting a separate business line on an employee’s phone with Sprint MultiLine is an easy and cost-effective approach that is both practical and professional. It is a separate business phone app that works on any smartphone, any carrier, and allows you to effectively separate and manage your business communications, provide your employees with the experience they want, to ensure your customer relationships remain strong.